Joué, a French-based music technology company, has been selected for its first-ever CES Innovation Award for its Joué Play instrument. The Play was launched with the aim of democratising music creation through engaging interfaces and a user-friendly app.
The CES Innovation Awards take place within the US Consumer Technology Association’s CES show, a major annual industry event for consumer technology. The Awards program is a competition which honours outstanding design and engineering in consumer technology products.
The Joué Play instrument is a series of modular components which, according to the company, ‘can turn any focused music lover into a creative musician’. The Play is built in France from materials which enable the instrument to be durable and portable; the instrument is also simple to start using: ‘plug the Play into your device, launch the app, and start making music’.
The core component is Joué lightweight base, the Board, which can be combined with layered silicone Pads reminiscent of keyboards and fretboards that can be switched out easily.
Joué founder and CEO, Pascal Joguet, said:
‘We’re thrilled to bring Joué instruments to a wider audience in the US, and to demonstrate how modular and intuitive modern instruments can be. Every member of our team is a musician, and we want more people making music. Our technology and design lowers the barrier to entry and starts people creating music immediately.
‘This award is a great way to introduce our products to American audiences. We’re excited to hear what happens next.’